This post brought to you by Heineken. All opinions are 100% mine.
What would you do if by chance you are brought to a place unknown to you? Will you be able to go back to where you came from? Will you be left scared and crying because you don’t know what to do? Imagine a situation like that, you are brought to a remote location where you haven’t been before, and your goal is simple: to arrive at the designated destination.
That is exactly what Heineken is doing right now. Your premium beer brand that is available in almost every country across the globe is launching a new global campaign called Heineken “Voyage”. It is the fifth installment of Heineken Legends platform that would take different men from across the world and drop them in a remote location that is unknown to them.
The participant's objective is simply to arrive at a designated destination. But what made it more interesting and adds a whole lot of thrill? You are left with nothing except for the most basic supplies and directions to use during your legendary travel experience to the unknown.
So if you are chosen to be the next person to be ‘Dropped’, will you be able to reach and make it to your final destination? And if you are curious whether those men who already experienced a new kind of life adventure succeeded or not then it’s up to you to know.
I encourage you to watch the Heineken Dropped promotional videos to see what the outcome of each Dropped episodes will be, and how they face the multitude of challenges thrown to them. And as every ‘Dropped’ voyage unfolds, you’ll see how they are forced to discover their own limits and conquer their own fears. That is when the social experiment will come to life that is fully unscripted.
Another interesting and remarkable fact is that when you buy special packs of Heineken, you will be able to redeem a code that will let you play an online game that tests your navigational skills as you embark on a digital voyage.
So are you ready to get out of your comfort zone and experience a legendary travel adventure? Will you be able to make it if you are ‘Dropped’ in a remote location?