09 September 2013

‘Dropped’, Heineken’s Social Experiment

This post brought to you by Heineken. All opinions are 100% mine.

What would you do if by chance you are brought to a place unknown to you? Will you be able to go back to where you came from? Will you be left scared and crying because you don’t know what to do? Imagine a situation like that, you are brought to a remote location where you haven’t been before, and your goal is simple: to arrive at the designated destination.

That is exactly what Heineken is doing right now. Your premium beer brand that is available in almost every country across the globe is launching a new global campaign called Heineken “Voyage”. It is the fifth installment of Heineken Legends platform that would take different men from across the world and drop them in a remote location that is unknown to them. 

The participant's objective is simply to arrive at a designated destination. But what made it more interesting and adds a whole lot of thrill? You are left with nothing except for the most basic supplies and directions to use during your legendary travel experience to the unknown.

So if you are chosen to be the next person to be ‘Dropped’, will you be able to reach and make it to your final destination? And if you are curious whether those men who already experienced a new kind of life adventure succeeded or not then it’s up to you to know. 

I encourage you to watch the Heineken Dropped promotional videos to see what the outcome of each Dropped episodes will be, and how they face the multitude of challenges thrown to them. And as every ‘Dropped’ voyage unfolds, you’ll see how they are forced to discover their own limits and conquer their own fears. That is when the social experiment will come to life that is fully unscripted.

Another interesting and remarkable fact is that when you buy special packs of Heineken, you will be able to redeem a code that will let you play an online game that tests your navigational skills as you embark on a digital voyage.

So are you ready to get out of your comfort zone and experience a legendary travel adventure? Will you be able to make it if you are ‘Dropped’ in a remote location?

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19 comments:

  1. I always get lost in a place especially if the place is new to me. What more if I am blindfolded!!! I don't think I can do this.

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  2. My brother in-law said that he cannot like Heineken because it is not a German beer :-). He is a big beer drinker btw.

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  3. The idea seems creepy but most definitely brilliant! Although i think i'll freak out when im actually gonna be in the position of these men. But who knows, right? haha :)

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  4. Before seeing the video I was like? What's this video all about? It scared me a bit and won't try this at all! Haha

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  5. Great post! Would watch the promotional videos. :)

    xoxo
    Pauchee C.
    http://www.paucheecasimiro.com

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  6. The concept sounds great and interesting. I think my answer is no, I'm not very comfortable - especially if I know that I still have my other responsibilities that I need to accomplish and I could not keep up because I'm still in a remote location that's very hard to escape from.

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  7. wow this is such an amazing video! haha i would freak out defintely ! i love to try exciting stunts like this sky diving but it would like give me trauma for a month maybe haha or maybe i cant do this LOL my husband always drink heineken

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  8. I saw this post already from one of my foreign co-blogger and I was greatly amazed with it. Super fun but there is FEAR inside doing that kind of a stunt.

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  9. Wow "Dropped" looks like a fun and interesting concept.

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  10. This is bolder and I guess more exciting than Survivor challenge which is one of my favorite adventure challenge show on TV. I hope they will run this on TV to see how those men can survive their fate.

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  11. This is an interesting concept and see how they react to different circumstances.

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  12. I would love to try this one and explore the place and just get into my mission and finish on time! :D

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  13. I think I've seen and watched this video from other blogger before. This is very interesting but I'm not sure if I can do this! :D

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  14. This is an interesting promotion, the concept is intriguing and very fresh. I wonder who would be up for the challenge?

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  15. Not for me, I am more kasi of the 'safeside' person, I don't usually take risks. But this event is an interesting event to watch out.

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  16. It would really be scary at first navigating an unknown place with no one to guide you. But on the other side of the coin, it seems fun! :)

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  17. Falling or jumping on a high place is giving me a thought that it's my last day here on earth.

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  18. Waaah! I want to try sky-diving! Too bad I seem to have this little fear of heights! Hahaha =)

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  19. Well, I love adventures. Exploring an unknown place with no one to guide you seems scary, but definitely a hell lot of fun.

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